Your website is the first thing consumers encounter about your business. It’s significant to your brand, sales, and bottom line. Clearly, it should not just occupy virtual space, but also appeal to your market. Can your website deliver results with just design and content?
Bad Websites Hurt Authority
Research indicates it takes website visitors 2.6 seconds to form an opinion about your website. If your website doesn’t look appealing and professional, it could hurt traffic and affect your authority. Bad website design, however, isn’t just about aesthetics. It’s also about function. In addition, black hat tactics, such as gateway pages and keyword stuffing contribute to poor website design. SEO agencies will tell you this can impact your ranking. You’ll ensure your website’s optimum reliability and performance, PR Caffeine shares, through the development process. It involves rigorous assessments, test runs, and quality checks. The development process can uncover these three reasons behind your website’s poor performance:
1. The Navigation Is Difficult and Confusing
Your website’s navigation is crucial to maintaining traffic. If your navigation is not in a standard place or it has too many items, your bounce rate increases and conversion decreases. Visitors will get frustrated with difficult and confusing navigation, and they will leave your website instantly.
2. The Load Time Is Slow — and It Isn’t Mobile-Friendly
Speed and mobility are crucial for usability, and therefore, your website’s performance. Page speed affects ranking algorithm while responsive design drives traffic. Global mobile phone usage for accessing the Web, according to Statista, will jump to 61.2% in 2018. If your website is slow and it doesn’t display well on mobile devices, expect poor results.
3. The Website’s Call to Action Isn’t Prominent
Your website has a purpose. It needs to convey that purpose to visitors with a noticeable call to action. If your visitors don’t know what to do, you’re not likely to achieve goals with your website. Your website holds the key to your business’s success. Make sure it has everything it needs so it delivers results.